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Gender Fluid Beauty & Beyond Binary Skincare

Makeup artist Justin Tyme launches cosmetics line with a mission to bring awareness to equality issue.s

 

Makeup artist Justin Tyme, who’s celebrity clients include Madelaine Petsch, Lisa Edelstein and Lori Loughlin, is excited to unveil his new makeup line ADVEKET. Launching with Gender Fluid Make-Up and Beyond Binary Skincare, the line is designed to utilize makeup in an effort to increase awareness and acceptance of the diversity of lipstick wearers. “Beauty knows no gender or race; it can be found in every face at any age. All beauty is equal and deserves to be celebrated,” shares Justin. “When you look at the beauty industry, it is primarily geared towards high-femme glamour. This line is meant to break free from the stereotypical beauty portrayals. Anyone who wants to wear lipstick can and should.”

 

In 2015 Justin founded the nonprofit “I Wore Lipstick” to raise awareness and create opportunity for lipstick wearers. One dollar from the sale of every ADVEKET product will be donated directly to the foundation. “When you look at how diverse the lipstick community is, you can see that it is comprised of marginalized members of society. All lipstick wearers deserve advocation and representation in world and especially the beauty industry.” adds Tyme

 
 
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ADVEKET

ADVEKET produces the "Gender fluid beauty" and series comprised of lip liners & lipsticks with inspirational names to promote the diversity of lipstick wearers and support the work of equality nonprofit I Wore Lipstick by donating $1 from every product sold to the charity. 

“Beyond Binary skincare” is coming soon!!!


I WORE LIPSTICK

In 2015 Justin Tyme founded the nonprofit “I Wore Lipstick” to raise awareness and create opportunity for lipstick wearers. One dollar from the sale of every ADVEKET product will be donated directly to the foundation. “When you look at how diverse the lipstick community is, you can see that it is comprised of marginalized members of society. All lipstick wearers deserve advocation and representation in world and especially the beauty industry.” adds Tyme

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Justin Tyme

Celebrity make-up artist, creator of ADVEKET and founder & President of I Wore Lipstick