About us

ADVEKET Cosmetics was founded in 2016 by make-up artist Justin Mayfield. Inspired to create a cosmetic line utilizing the visibility of make-up to increase awareness and acceptance of human equality. "Beauty knows no gender or race, there is beauty in every face at any age. All beauty is equal and it deserves to be celebrated" Justin Tyme. In 2015 Justin founded 501C3 tac exempt nonprofit "I Wore Lipstick" to help raise awareness of equality issues faced by those who wear lipstick. It seemed only fitting to create an cosmetic line inspired by the same ideals that could help support the equality work of the nonprofit. $1 from the sale of every Gender Fluid lipstick will be donated directly to equality nonprofit "I Wore Lipstick".

Product Information
Animal Testing

None of TYME Cosmetics products products are tested on animals.

Rich pigment lipstick
- Creamy finish
- Full coverage

Moisturizing lipstick
- Creamy finish
- Medium to full coverage

Ingredients (lipstick)
Caprylic/Capric Triglyceride, Cetyl Ricinoleate, Dipentaerythrityl Hexacaprylate/ Hexacaprate, Tridecyl Trimellitate, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Euphorbia Cerifera (Candelilla) Wax, Oleic/Linoleic/Linolenic Polyglycerides, Cetyl Lactate, Triisostearyl Citrate, Beeswax (Cera Alba), Microcrystalline Wax (Cera Microcristallina), Polyethylene, Isostearyl Palmitate, Brassica Campestris/ Aleurites Fordi Oil Copolymer, Caprylyl Glycol, Polymethyl Methacrylate, Phenyl Trimethicone, Polysilicone-11, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Illipe Butter (Bassia Latifolia), Butyrospermum Parkii (Shea) Butter, Ethylhexyl Methoxycinnamate, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Polyethylene Terephthalate, Acrylates Copolymer, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Silica, Tin Oxide, Sodium Hyaluronate, Folic Acid, Ascorbyl Palmitate, Fragrance (Parfum). May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Carmine (CI 75470), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21 (CI 45380), Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Orange 5 (CI 45370), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090).